Working with Twin Cardinal
Select feedback and comments from past partners
John Newtson, Pendry Cannon & The Financial Marketing Summit
Mike’s easily one of the smartest minds in digital publishing.
He’s got hands-on experience building a company up from something like $6 million to over $300 million in revenue.
Scaling like that is great but it also comes with an enormous amount of organizational headaches, management problems, marketing problems, merchant problems and more that can derail you at any time.
Mike’s navigated it all. Several times he’s been kind enough to share his experience in one of my private forums for founders.
It’s hard to express in words how strongly those founders appreciated the practical strategy, solutions, and warnings Mike was able to give them as they scaled their own publishing businesses.
There are a lot who say they know how to build a publishing business. Then there are people like Mike who’ve actually done it at the highest level.
Brett Klasko, Founder & CEO Investors Alley
I’ve known Mike for over a decade and have always found his insight and perspective on the finpub industry to be spot-on. When I found out Mike was forming his own consulting firm, I immediately began working with him on a formal basis.
Mike consistently provided needle-moving ideas and advice, he also made several valuable introductions within the industry.
His wisdom and experience was also very helpful in navigating compliance, employee issues, and other finpub management items that came up.
When my company was approached about an acquisition, Mike was instrumental in negotiating the deal, transitioning post-acquisition, and achieving performance incentives related to the deal.
I cannot recommend Mike enough to any finpub business looking to grow revenue/profits, make operations more efficient, and/or navigate complex employee decisions/compensation.
Bill Harrison, CEO Bradley Communications Corp.
Mike Pizzo is an exceptional consultant who has been an invaluable advisor to us. His experience in helping a business grow to over $300 million in sales is a testament to his skills and unique perspective. I’ve never met anyone else who can so seamlessly navigate both marketing and executive roles, enabling him to provide invaluable insights and strategies for every stage of business.
He can zoom in on the little details and then zoom back out to see the big picture. This has made him super helpful whether I’ve needed advice on marketing campaigns, product launches, strategic alliances, hiring decisions or always anything else. In addition to really knowing his stuff, Mike is a lot of fun to work with and I always look forward to my calls with him.
I highly recommend Mike to any entrepreneur or business owner who wants to take their business to new heights.
“If you’re looking to drive value, solve problems, and help your info pub business grow, you owe it to yourself (and your stakeholders) to talk to Mike Pizzo. His advice not only helped our company survive the pandemic – but thrive in the face of it.”
Jeff Little
/
Publisher Investing Daily and Street Authority
★ ★ ★ ★ ★
Jeff Little, Publisher Investing Daily and Street Authority
If you’re looking to drive value, solve problems, and help your info pub business grow, you owe it to yourself (and your stakeholders) to talk to Mike Pizzo.
His advice not only helped our company survive the pandemic – but thrive in the face of it.
From process evaluation and improvements to suggesting marketing strategies, tactics, and new product ideas, all the way to employee talent assessment and coaching, Mike’s comprehensive understanding of the industry and his willingness to roll up his sleeves and dive headfirst into every area of the business we wanted to improve – his deep experience proved invaluable for us.
David O’Connell, CEO O’Connell Digital Media Group
I’ve been consistently impressed by Michael Pizzo’s expertise in direct response & digital marketing. Mike possesses an extraordinary depth of knowledge in the space, which has been instrumental in driving the profitable growth of numerous businesses.
However, what truly sets Mike apart is his exceptional leadership skills. He possesses a unique ability to unite teams, align their vision, and effectively manage resources to achieve outstanding results. He excels in business vision and leadership, which has undoubtedly contributed to his success in the industry.
Mike is a standout talent in both direct response marketing and leadership, and I cannot recommend him highly enough.
If you are looking to elevate your business and drive industry leading results, Mike Pizzo is the consultant you need on your team.
Ian Wyatt, Publisher & President Wyatt Investment Research
I had the pleasure of working with Mike Pizzo where he was able to support our business in a wide range of areas – including reviewing marketing funnels and providing critiques and feedback, sharing best practices for managing an investment newsletter publishing business, introductions to other publishers, marketers and copywriters, and providing ideas and feedback regarding how to profitably grow our business.
I thoroughly enjoyed working with Mike. His advice and guidance are invaluable. I continue to reach out to him when faced with new challenges and opportunities.
“Consulting with Twin Cardinal was one of the best business decisions Curzio Research made.”
Veronica Charette
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Publisher Curzio Research
★ ★ ★ ★ ★
Jonathan Rose, Founder Masters in Trading
When we reached a crossroads in our business in the beginning of 2022, we knew we needed help to put us on a long-term path forward. That’s where Twin Cardinal (Michael Pizzo) came in as a marketing consultant for our business. Working with Michael was an incredible experience from start to finish.
Michael was able to quickly assess our business needs and provide actionable recommendations that helped us to reorient ourselves towards our long-term goals. He was highly skilled at guiding us through the process of implementing changes that would benefit our business in the long run.
What stood out the most was Michael’s ability to communicate complex ideas in a simple and understandable way. His approach was practical and highly effective, which made it easy for us to understand the changes that needed to be made and how to execute them. He also put us in touch with the right contact points to execute the vision.
Throughout the entire process, Michael was highly responsive and always available to answer any questions or concerns that we had. He demonstrated a deep commitment to our success, which made us feel valued as clients and partners.
Working with Michael was an awesome experience and I recommend Michael to anyone looking to grow their business and achieve long-term success.
Chris Rowe, Founder True Market Insiders & Avalon Investments
When we started scaling. Mike Pizzo was a big help and making sure we did that effectively and efficiently. We went from $4.5 million to $18.8 million…9,500 paying customers to 55,000. A lot of that is attributable to having the right friends and teams and leaders in your corner. Mike Pizzo being one of them.
My company scales because people. But we didn’t have the leadership experience that Mike brought to the table. He’s somebody who had the experience of growing a company from what it was to what it became. And Mike got on the phone with me, got on the phone with various team leaders, I think, probably every single team leader, and a lot of employees in each department, one by one, and helped shape each of those departments as we were scaling.
When I was paying Mike, for the consulting, I knew that my money was well spent at the time. But after sticking with him for 6+ months, it started really making big introductions to me. It was really a game changer.
So when I scaled my firm, I was able to do it in a way that I did not get hurt, not get swallowed up by my own growth, think it was definitely money well spent.
I’m sure I made 100x times the money that I see, probably made 1000x times the money that I that I spent with Mike as a consultant, because of some of the moves that I’ve made because of Mike’s advice.
Amanda Walsh, Chief Operating Officer, Financial Media Corp
Mike Pizzo’s (Twin Cardinal) consulting services are a MUST for any organization looking to improve communication and work through general roadblocks.
Without a doubt, his expertise in improving communication and overcoming workplace obstacles is invaluable for any business.
His meetings and presentations really hit home for our 100+ person virtual workforce, resulting in so many “ah ha” moments and immediate transformational change.
Those sessions served as a catalyst for open dialogue, improved understanding, and strengthened relationships, ultimately fostering a more productive work environment.
Mike has a remarkable ability to offer practical tips and strategies that can benefit every individual in any company.
His approach is both simple and effective, facilitating seamless adaptation.
He is an incredible guy to work with – easy-going, genuine and responsive…not to mention super smart.
Top shelf all around.
“Mike Pizzo is able to provide in-depth understanding of the Financial Publishing space and turn that into actionable ideas that impact your bottom line. His insights on product development, customer journey, organizational design, marketing strategy and customer acquisition are extremely beneficial. He’s someone who has grown up in the space and his wide array of his experiences make him a powerful resource and valued partner.”
Nikesh Desai
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Co-Founder/CEO InvestingChannel
★ ★ ★ ★ ★
Veronica Charette, Publisher Curzio Research
Best decision ever!
Consulting with Mike Pizzo was one of the best business decisions Curzio Research made.
Mike looks at all aspects of the business and gives his clients concise and honest feedback and his industry experience is invaluable.
He helped us audit and improve our marketing funnel from generating leads through retention and shared proven techniques to help grow and monetize our audience.
Eric Rhoads, Chairman CEO, Streamline Publishing
I was first introduced to Mike Pizzo through a friend who I highly trust In the world of marketing. We hired him to help us reinvent and optimize our email marketing and develop overall strategy. We worked with him weekly for at least a couple of years. His advice was always spot on, better than expected, and highly productive…. I highly recommend Mike and would hire him again….
In addition to regular sessions, Mike attended and lead a multi-day marketing meeting with our entire Management team where he helped us reinvent our marketing strategy and tactics from start to finish. It was nothing less than stellar. We saw significant results when using Mike’s advice. We have used several fairly prominent marketing and copywriting consultants in the past and most were less than productive for us.
Mike was right there in the trenches with our team and was very generous with his time and energy. Not only was his quality high, but he held us to high standards and at our request called us out when necessary. He cared deeply. I looked forward to every encounter with him.
Dylan Jovine, Chairman & CEO Behind the Markets
We initially hired Mike Pizzo to help us grow customer acquisition efforts. He began by doing a top-to-bottom review of our entire front-end funnel. That included the exact metrics we needed to benchmark our success against at every step of the funnel. We finally had a road map!
But Mike was just getting started. To help ensure our success, Mike activated his network of vetted people and vendors for every need we had. It’s one thing to give us a road map for success and say, “good luck.” But Mike put us directly in touch with some of the savviest professionals on earth to help ensure our success. We use many of those people to this day.
Most consultants I’ve worked with are mercenaries. But Mike’s truly a partner in our success. To this day, whenever I have a question, I just shoot him and text and get a solid answer back. That makes Mike different than any other consultant I ever worked with. That’s why I am grateful for him and why I recommend him wholeheartedly.
“I cannot recommend Twin Cardinal (Mike Pizzo) enough to any finpub business looking to grow revenue/profits, make operations more efficient, and/or navigate complex employee decisions/compensation..”
Brett Klasko
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Founder & CEO Investors Alley
★ ★ ★ ★ ★