Impactful insights and actionable strategies that impact your bottom line..
At Twin Cardinal I provide strategies and actionable tactics that grow your business and put you in position for long term, sustainable success.
With over 23+ years experience in publishing, membership and direct repose marketing focused firms, my hands on approach and deep rolodex put you in position for ongoing success.
No matter what size of business, my comprehensive approach and processes streamline operations, strengthen your team, and fuel growth. I help you get the best out of your team.
24+
Wildly Satisfied Clients
Bolstered bottom lines and helped owners and operators thrive in todays ever-changing market.
10
Niches Served
Financial Publishing, Alternative Health, BizOp, Higher Ed, Hospitality, Political, FinTech, Survival, Real Estate, Art Education, and Professional Book Publishing.
23+
Years of Experience
Growing, running and building publishing and direct response focused businesses. Leveraging established marketing and management processes and frameworks that work.
Business advice and Tailored Solutions
Strategic consulting blended with actionable insights that grow and strengthen your business
Services Provided
01
Customer Lifetime Value Optimization
I introduce a variety of proven Customer Acquisition, Retention and Monetization strategies and tactics that impact your CLTV. These deep insights and roadmaps result in improved customer experiences and fuel the growth process.
02
Staff and Positional Analysis and Overview
A deep dive into key positions, roles and team members within your organization. First analyzing the existing team structure and key personnel then identifying areas of opportunity, risk (immediate and future), I develop a plan on how to train, recruit, retain, hire, and empower your team.
03
Management & Leadership Tools
The People Leadership Process is a custom tool that provides a comprehensive overview of your team. It gives you insight into your businesses seen and unseen needs. It uncovers employee motivations, shows gaps and will act as a score card for your staff. It is used to plan to fuel future growth, mitigate risk and make management easier.
04
Business Risk and Threat
This a comprehensive deep dive explores the 4 Knock Outs and 7 TKOs Punches for a Publishing Business. This process will protect you from immediate threats and also provide a framework to grow your business and put it in the best possible position for success.
05
Business Assessment and Evaluation
Alongside key stakeholders I assess existing business structure, staff, processes, goals and challenges/obstacles. These findings are used to develop alternative org charts, workflows, business structures, and processes that streamline the operation and drive production, growth and accountability. This is all done with keen attention to maximizing sustainable bottom line growth.
06
Key Employee Training and Coaching
One-on-One mentoring for executive leaders, key employees and staff. From owners, to marketers, to production, to operations, even tech and product managers, I’ve hired, trained, and worked alongside them. I hold regular sessions with your team members and give them the tools, strategy and insights to grow and develop. Delivered onsite or via virtual sessions.